
Recent Experience
Below outlines recent milestones, from product-led infrastructure and clinical operations, to behavioural insight development and digital systems design. Whether internal or public-facing, every build has been created to support sustainable outcomes, real user needs, and adaptable growth.

Strategic Relaunch & Product-Led Ecosystem
Founder, Product Lead & Holistic Coach
The Aspiring Lotus is a holistic consultancy designed to support individuals and professionals navigating transition and growth.
TAL will publicly launch on June 24th 2025 following a complete structural redesign. Originally envisioned as a service-based model with a practitioner team, the business has been restructured into a leaner, product-led ecosystem prioritising digital tools, automation, and audience segmentation.​​
​TAL now delivers insight products and development frameworks for two core user groups:
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Individuals pursuing personal clarity and decision-making tools
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Professionals and teams seeking systems-based growth and direction
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I led the design and buildout of:
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Onboarding systems, digital tools, and automated delivery flows
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Operations infrastructure using Asana, Zapier, Brevo, Bodygraph and Google Workspace
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Modular delivery formats supporting future scale and minimal overhead​
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This transformation also supports MVP testing for an upcoming SaaS product (see MyndField), allowing for real-time data validation and behavioural logic refinement in a live but controlled environment.
Professional Development Platform (Pre-Seed)
Founder, Lead Strategist & Product Architect
MyndField™ is a protected concept until market ready.
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I lead all areas of the pre-seed development phase, including:
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Product design, strategic roadmap, and feature architecture
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UX direction and diagnostic delivery design
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Alignment between audience behaviour and backend logic
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The platform is being developed as a lightweight SaaS tool. MVP testing occurs inside TAL's operational ecosystem, allowing for stealth iteration without premature release. Pre-seed investor materials and a waitlist are under active development, pending IP protections.

Market Expansion

Project Manager & Strategic Lead
In 2023, I led the digital transformation of a boutique creative brand preparing for e-commerce expansion and investor engagement. I directed a six-month rollout strategy focused on UX design, digital content systems, and market engagement — resulting in a 37% increase in digital traffic.
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During this period:
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I led B2B positioning efforts, showroom strategy, and marketing content leading to three retail partnerships.
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Redesigned the social media strategy and created a dedicated B2B channel which organically grew by 200% within 6 weeks.
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I completed the project deliverables, maintained communications, and adapted workflows to support successful brand visibility and investor readiness.
Clinical Operations
Private Secretary
I supported a senior ophthalmic consultant for a few years working across five hospitals with fragmented booking systems. My work combined executive-level admin, operational refinement, and workflow troubleshooting in a complex medical setting.
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Key responsibilities included:
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Managing multi-site schedules across private and NHS systems
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Liaising with theatre booking teams, hospital secretaries, and private clinics
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Overseeing patient care logistics, transcription, invoicing, and insurer liaison
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Initiating documentation improvements and streamlining clinic comms
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This hands-on role deepened my systems mindset and laid the operational foundation for my later work in consultancy, infrastructure, and clarity-first delivery.
